Mission
Our Mission
To make Digital Product Passports practical and accessible for businesses, governments, and organizations of every size — enabling compliance, strengthening consumer trust, and unlocking new value across supply chains.
About Sunrise2027
A digital identity for every product
Sunrise2027 turns ordinary barcodes into trusted Digital Product Passports — giving every product a story that travels with it, from raw materials to reuse.
- Based in Zagreb, Croatia
- Built by ENSESO d.o.o.
- GS1 Executive Partner
Our story
Why we started Sunrise2027
Traditional barcodes reveal almost nothing. Where was a product made? Can it be recycled? How is it traced across its lifecycle? These questions matter more than ever — yet the answers stay buried in complex supply chains.
We built Sunrise2027 because every product deserves a digital identity that travels with it. A single scan should unlock a product's complete story — from raw materials, to the consumer's hands, and onward through recycling or reuse.
Our platform transforms ordinary barcodes into enriched Digital Product Passports. It is not just about technology — it is about transparency, trust, and more sustainable choices for businesses, governments, and consumers alike.
The mandate
Built for a deadline that isn't moving
The EU's Ecodesign for Sustainable Products Regulation makes Digital Product Passports mandatory. We exist to make that transition straightforward.
18 Feb 2027
ESPR enforcement begins — regulated products sold in the EU will need a Digital Product Passport.
30+
Product categories in scope, from textiles and electronics to batteries and furniture.
GS1
Digital Link — the global standard our passports are built on, readable from a single barcode.
Direction
Where we're headed, and why
Vision
Our Vision
A future where every product carries a trusted digital identity — from raw materials to consumer use — supporting transparency, circularity, and more sustainable choices.
How we work
Three principles behind everything we build
They shape every decision, from the data model to the scan experience.
Simple
01Scan any barcode with a phone. No new hardware, no steep learning curve — compliance that fits how you already work.
Smart
02AI extracts and organizes product data, cutting manual entry and the errors that come with it.
Sustainable
03Every passport supports circular-economy practices — reuse, repair, and recycling — by design.
Trust & governance
Built on standards, not shortcuts
Compliance software has to be credible itself. These are the partnerships and certifications behind Sunrise2027.
GS1 Executive Partner
An Executive Partner of GS1 — the organization behind the global barcode and Digital Link standards.
ISO 9001 & 27001
Certified for quality management and information security, so your product data is handled to internationally audited standards.
CEN/CENELEC JTC 24
We track the European committee shaping Digital Product Passport standards, keeping the platform aligned as the rules evolve.
GS1 Digital Link
Every passport is built on GS1 Digital Link, so a single barcode resolves to a fully compliant DPP.